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Our friends kept telling us that they wanted to see a line of underwear that reflected their active life style. They were looking for something that showed off what they have but did not depend on outrageous prints and material. Further motivation to create the line comes from the shift as baby boomers spend more time on healthy eating, exercise and sport. Men are in better shape then what our fathers where at our age and we feel they deserve to have a choice in underwear that looks and feels sexy. Quality underwear that keeps masculinity in check was our goal as we forged ahead to provide a look and feel that is timeless and appropriate for any man. We are so proud to say that we have customers in their teens and the oldest that we know of is 87 (although he says he admits to only 65). |
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We created the Sweat Under Gear Club as a surreal place where men of all walks of life could gather and bond. A men's social club where they can work out at the gym, fix a motorbike in the shop or play sports. All brought together by a brotherhood love for Sweat Under Gear. The early campaigns showed blue and white collar workers as they get ready at the end of their work day to head to the Sweat Under Gear Club. As we progressed with that campaign we launched the actual Sweat Under Gear club with the bouncer and the different rooms within the club. Look closely and you will spot one of us in a cameo in the bouncer shot. We have many fun ideas coming your way, including a very special new line called Big Roger by Sweat Under Gear. This new line will have some colour you have not seen from us, as well as some very tasteful graphics. It will keep in line the masculinity of our full product range, but yet offer something a little different for those that would like a tasteful bit of colour. Don't worry, you will still be proud to take off your pants and show the world your Sweat! The Sweat-T's are just the beginning of a full Sweat Work Out line we have planned for you. This is very exciting as the Sweat Work Out line will pair up nicely with the Sweat Under Gear. Look for this in 2010. In the meantime, we really hope you continue to enjoy our product. Please keep sending us your emails as we love reading them and love the inspiration you give us. Play harder and join the Sweat Under Gear club! |